Archive for December, 2008
A Holiday UpdateWe’ve been so busy as of late keeping all of our clients websites fresh and up-to-the-minute that we figured it was time to do the same for our own. Here’s what’s going on under the CSNMS umbrella at the moment: (RED) (RED) launched their partnership with Starbucks on World AIDS Day. A purchase of any of the Starbucks holiday beverages contributes 5 cents to The Global Fund’s efforts to fight AIDS in Africa. There are a lot of Starbucks, and they sell a lot of those holiday lattes. The nickels have added up so far to provide over 1.4 million daily rounds of antiretroviral medication – it truly is all about the Jeffersons. Make sure you become a fan of (RED) on Facebook and a follower on Twitter if you haven’t already. Veterans for America Veterans for America just published The American Veterans’ and Servicemembers’ Survival Guide as a downloadable book. This book is over 400 pages of sound, well-researched advice for veterans and troops, including information on navigating the often mazelike Department of Veterans Affairs to get the benefits they are entitled to, getting treatment for Traumatic Brain Injury, the signature wound of the Iraq War, and many other issues that the 21st century veteran faces. We are helping to raise money to get hard copies into Family Assistance Centers, hospitals, and the hands of any servicemember or veteran that needs one. California List California List, a political action committee with a mission of recruiting and electing pro-choice Democratic women to office in California State government, had a campaign season of hard-fought victories for 10 of their 13 endorsed State Senate and State Assembly candidates. Common Sense NMS’s One-Person-One-Vote contest on ActBlue raised over $12,000 dollars for California List candidates. The winner, Joan Buchanan, received an additional $3000 from California List. She was recently sworn into the State Assembly after a narrow win on November 4th. Human Rights First We have just begun work on Human Rights First’s Primetime Torture Project. In the past five years, torture on television has undergone a drastic makeover. Once depicted as a tactic used by the most villainous characters, and with questionable results, the past five years have seen a surge of depictions of torture as necessary, effective and even patriotic. The Primetime Torture Project seeks to restore a truthful attitude toward torture on television. The Justice Project The Justice Project continues to fight for criminal justice reform and to make wrongful convictions a thing of the past. We have helped publicize their studies on recorded interrogations, eyewitness identification reform, and other changes in procedure that will make a fairer criminal justice system that is more effective at both prosecuting and convicting the guilty and keeping the innocent free. Climate Counts Are you supporting companies that are committed to reducing their impact on climate change? Climate Counts ranks companies based on their commitment to stopping global warming
Common Sense NMS traces its origins back to Common Sense Advertising, Inc. an advertising agency started by James Boyce in 1996. At its largest, Common Sense was an $80 million agency with clients such as Cracker Barrel Old Country Store, TNT Vacations, Vinny Testa’s and Kettle Cuisine Soup. Now, Common Sense NMS is dedicated to using new media strategies to help clients grow their businesses or organizations, advocate, fundraise and succeed online. It is far more efficient and powerful. We believe that every passing day shows that when it comes to marketing, the future is now, and it’s online and with new media.