Archive for March, 2009
I am just old enough to remember life before the Internet and cell phones. In fact, back around 1993, I wrote a commercial for McCaw Cellular’s “Cellular One” brand about the launch of the first national cellular network. Not only did we spend $1,000,000 on the production, which, frankly, was fun, I also got a chance to meet with Craig McCaw. I found him very intelligent, and thoughtful. In a meeting then he said that one day a phone number would not be a place but a person and that people would ask ‘where are you?’ instead of ‘how are you?’ when answering the phone. Of course, he was right and now, it is hard to think about when you always knew where someone was when you called them – we have become so used to people being anywhere. Today, I am flying across the country on Virgin America where for $12.95 I am enjoying very very fast WIFI and having quite the trip. I just blogged about it for The Huffington Post. One thing I am intent on, now more than ever, is making sure we continue to try and explain what is going on, what has gone on and what will continue to change about the world, given technological advances. All too often, I see that companies try to make the online world confusing, using incredibly complex words for very simple things, marketing speak gone wild online if you will. The world has changed, it will continue to change, at lightning speed. Soon, all planes will have WIFI I suppose and then you can be reading a blog, and think, I wonder if the writer was in his office. Or somewhere above South Dakota, which is exactly where I am.
April 2009 is Genocide Prevention Month and Common Sense NMS has been named new media consultants to this important event. Working directly with the communication directors of the organizations who are banding together for this project, Common Sense NMS’s Political Director Max Bernstein will be in charge of viral video distribtution, blogging and blog outreach and social networks, supported by with his team working from the Los Angeles Common Sense office.