Health Reform Battle Is Not Cheap
Using digital media for advocacy is our bread and butter, so it came a shock to us how expensive buying space was recently on Google Adwords for our client Firedoglake. They have been advocating heavily for the public option to be included in the government’s plan to reform health care. Recently, though, the Senate through a curve ball and took out the public option and replaced it with a mandate forcing citizens to purchase private insurance plans. Forcing people to buy into junk policies from expensive private insurers or pay stiff penalties to the IRS, doesn’t sound like a fair trade off for the 30,000,000 Americans that could be helped by the public option.
To try and inform Americans of this big difference between the House and Senate bills, Firedoglake has asked us to run a nationwide campaign on Google.com. The basic premise of advertising on Google is that someone types in a word and relevant ads appear on the far right of your search results page. Advertisers (or their agency -like us) bid on those key words, so that our ads will pop-up when you search a word of interest to our client.
Is Your Phone Progressive?
Common Sense NMS’s Nathan Havey has a new post up at Huffington Post about CREDO Mobile, the progressive phone company. Take a look here.
Business and Clean Energy
James Boyce writes his latest blog on how businesses are getting together to pressure Congress to act on the momentum created from COP15. See how business will play a key role in getting clean energy and climate legislation passed by reading James’ piece at the Huffington Post.
Riding the Google Wave
Google has been touting Wave as a “game changer” for the way people communicate. Although the hype has been a bit preemptive (read Segway as a “game changer” in transportation) as Wave is still not fully functional and developers have been steering clear of app development.
There are a few things that are certain at this point - Google Wave is not for casual users and it will require a paradigm shift in the way people communicate if it is to become mainstream.
Our Friend, Heather Taylor-Miesle, on Obama’s Leadership
Heather is one of our clients and the Director of the NRDC Action Fund. She recently wrote a great piece published on the Huffington Post about the need for President Obama to do more than say the right thing in Copenhagen. He needs to follow through with action back home, but to do that he needs to hear from the silent majority that support climate change legislation. Read more here…
Human Rights First Launches GITMO Splash Page
In an effort to close the military prison at Guantanamo Bay, Cuba, Human Rights First has launched a new splash page to support their online campaign. CS NMS designed the page and its sub-pages to increase the conversion rate as people find it from HRF’s Google Grant, emails and promotions on its homepage. You can see the page (and sign the petition) here.
Hadassah Lieberman Social Media Campaign Launched
CS NMS client, Public Option Please today launched a campaign targeting Hadassah Lieberman, the wife of Senator Joe Lieberman who is currently threatening to support a filibuster of the Health Care bill in the Senate, and the spokesperson for the Susan G. Komen Race for the Cure. Mrs. Lieberman has a history of serving the very interests which stand opposed to health reform (her husband not included). Our friend Jane Hampshire lays out the case for why a woman opposed to health care reform may not be the best face for an organization with a focus on preventing, screening, treating and curing cancer. CS NMS was enlisted to handle the social media components of the campaign. Components like this one: more »
Google Grant’n it
We hunkered down this week working with several of our non-profit clients to maximize their exposure and optimizing their ability to connect with potential supporters using Google Grants. Success! By the end of the week all of them were maximizing their grant expenditures. Better optimization means connecting better. In our world that is a week well done.
Stay Up To Date With Environmental News With NRDC Action Fund.
What’s the best way to stay up to date with what’s happening in Copenhagen and with the environmental movement in general? Become a fan of the NRDC Action Fund on Facebook.
International Human Rights Day
Today is International Human Rights Day and CS NMS Client Human Rights first is engaged in an awareness-raising effort on Facebook and Twitter. Lend your voice to the cause of human rights by signing the petition to close GITMO, and spreading the word on your social networks. We’ll make it very easy:FacebookTwitter