Archive for December, 2009

Using digital media for advocacy is our bread and butter, so it came a shock to us how expensive buying space was recently on Google Adwords for our client Firedoglake. They have been advocating heavily for the public option to be included in the government’s plan to reform health care. Recently, though, the Senate through a curve ball and took out the public option and replaced it with a mandate forcing citizens to purchase private insurance plans. Forcing people to buy into junk policies from expensive private insurers or pay stiff penalties to the IRS, doesn’t sound like a fair trade off for the 30,000,000 Americans that could be helped by the public option. To try and inform Americans of this big difference between the House and Senate bills, Firedoglake has asked us to run a nationwide campaign on Google.com. The basic premise of advertising on Google is that someone types in a word and relevant ads appear on the far right of your search results page. Advertisers (or their agency -like us) bid on those key words, so that our ads will pop-up when you search a word of interest to our client. Read More…

James Boyce writes his latest blog on how businesses are getting together to pressure Congress to act on the momentum created from COP15. See how business will play a key role in getting clean energy and climate legislation passed by reading James’ piece at the Huffington Post.

Google has been touting Wave as a “game changer” for the way people communicate. Although the hype has been a bit preemptive (read Segway as a “game changer” in transportation) as Wave is still not fully functional and developers have been steering clear of app development.

There are a few things that are certain at this point – Google Wave is not for casual users and it will require a paradigm shift in the way people communicate if it is to become mainstream.

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Heather is one of our clients and the Director of the NRDC Action Fund. She recently wrote a great piece published on the Huffington Post about the need for President Obama to do more than say the right thing in Copenhagen. He needs to follow through with action back home, but to do that he needs to hear from the silent majority that support climate change legislation. Read more here…

We hunkered down this week working with several of our non-profit clients to maximize their exposure and optimizing their ability to connect with potential supporters using Google Grants. Success! By the end of the week all of them were maximizing their grant expenditures. Better optimization means connecting better. In our world that is a week well done.

What’s the best way to stay up to date with what’s happening in Copenhagen and with the environmental movement in general? Become a fan of the NRDC Action Fund on Facebook.

Jane Hamsher is our friend, and our client. Here is a great article about her.

James Boyce has a new blog in the Huffington Post about the changes from old technology to new media and how the differences will soon be more apparent.  Read more here.

Working with our client Rainforest Alliance we monitor the latest stories hitting the Rainforest Newsladder. Check out James Boyce’s post highlighting all the chatter in the lead up to Copenhagen here.

James Boyce shared his thoughts on World AIDS Day and the great work Product (RED) is doing for the cause.  Read more here.