New Content Matters

I ran across an interesting article today that I wanted to share about
an interesting change that Google has rolled out for 2010 regarding
its search indexing.

http://www.techcrunch.com/2009/12/28/google-caffeine-faster-search-index/

The long and short of it is that Google rolled out a new way of
searching and indexing websites for search, codenamed: Caffeine. Most
of the changes won’t be noticeable to the “naked-eye” user. But the
switch will give more priority to websites that have news, realtime
and social media information and keywords. You may have noticed that
Google recently launched social media results in their search results
- this is following that same trend. Therefore, we have been
encouraging our clients to make sure they are updating their site with
timely and relevant information and not to rely archived data. This is
particularly important to our clients that are using Google Adwords
or have Grant accounts. As Google is constantly improving its search
capabilities, keep swinging by to see how you can benefit from our expert knowledge.