Another Successful NIKE (RED) Moment

UK’s Emirates Stadium was turned (RED) again yesterday for the Brazil vs. Ireland friendly match, thanks to the (NIKE) RED partnership, “Lace Up 2 Save Lives”, leveraging the power of football (or soccer as we know it) to help fight HIV & AIDS. The field was a sea of RED with red netting for the goals, players from both teams sporting (NIKE) RED laces and the Brazil team wearing (NIKE) RED track jackets. Nike has been selling NIKE (RED) Laces, and just unveiled its newest product yesterday, the NIKE (RED) Ball. NIKE (RED) Viewing parties were also held, one at Nevada Smiths bar in NYC and another at Crossroads bar in Boston, giving fans who couldn’t make it to the game a chance to feel like part of the action and show their support.

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