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Archive for April, 2010

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I Am Responsible For The Oil Spill

James Boyce has a new post at the Huffington Post on the oil spill off the Gulf of Mexico and what we can do to prevent future incidents. Read it here.

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F8 and the Zuckerberg Hangover

Cody Merritt uses his featured post at Social Media Today to write about the impact of Facebook’s new Open Graph platform. Among the highlights are the things we give up when everything we do online becomes tracked within our Facebook profile. Read the full article here.

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Facebook’s Big Play with “Like” Button

Facebook today made a big change to the user experience by changing the “Become a Fan” button to a “Like” thumbs-up icon. We wanted to assure our clients that are currently running Facebook Fan ads, that this will not effect your ongoing campaigns. In fact, it is Facebook’s hope that this change will result in Fan Pages becoming the primary way for the user to express themselves via their profile. This shift could take sometime to come to fruition, but there are a few things that are certain about this switch. Read More…

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Huge Texas Tea Spill Threatens California

James Boyce has an entry at the Huffington Post on the threat the Tea Partiers are trying to pose against AB32.  Read more here.

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This Year’s Growing Green Award Winners Announced

Congratulations to this year’s winners of the NRDC Growing Green Award.  The winners were selected from 170 nominations and the celebration event will be held on April 29 in San Francisco.  Details on the event and the awards can be found here and here.

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Has Twitter Solved the Monetization Problem?

Twitter announced that it will unveil the first phase of the “Promoted Tweets” advertising platform. The basic concept is that ads will appear as tweets, but will be clearly marked as a promoted tweet. Twitter has said that the first phase will consist of a limited number of advertisers (Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America), but as the process is refined and user interaction is analyzed there will be an opportunity for more advertisers to get involved. Read More…

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