Facebook aims to increase involvement with Social Plugins

Facebook is making a big push to get more sites involved with their social plugins applications. Yesterday they made two large announcements reflecting this shift: (1) Enhanced Facebook Insights that now provide better data and reporting on external websites where social plugins are implemented (2) PR campaign to educate users on how easy and secure these new plugins are to use.

Using social plugins, such as the “Like” button, are the easiest way for an organization to integrate traffic from their website to Facebook and effective in helping generate user interaction. While the new insights provide companies the opportunity to gain a better pulse as to what content is most popular among website users. By taking advantage of these improvements, companies can make their websites less broadcast channels and more engaging - a win-win for both them and the user.