Foursquare: More Than A Game

Think Foursquare is just a game? Think again. The mobile app is quickly becoming a tool for business and marketers to reach their customers in new and creative ways. And the latest Foursquare brand promotion may surprise you. Mazda has just announced that they’ll be giving a away a car on Foursquare. Foursquare users will have to unlock a series of special Mazda badges before they will be offered instructions on how to enter to win. Mazda may be the first company to give away a car on Foursquare, but they’re far from the first brand to tap into the service to reach customers. Check the Foursquare business page to see some of the new business who have recently signed on. If you want to learn more about how brands are using Foursquare, here’s  a brief list of resources: AboutFoursquare.com: The name says it all (@aboutfoursquare). FoursquarePerspectives:  Free tool to search mentions of specific brands on Foursquare. (@4sqPerspectives. Foursquare Business:  Foursquare’s own resources for businesses big and small (@foursquare).