Archive for December, 2010
Media predictions, why not? Right? It’s that time of the year, so here’s a short list of what we hope to see in 2011. Of course with technology evolving so quickly, the only real guaranteed prediction we can make; something unforeseen and major will change the media landscape and the way content is shared.
1. Twitter Analytics: It will be clunky at first but marketers will rejoice. Finally.
2. Twitter Hyperlinks. Hyperlink functionality will be added to Twitter. Not only will this allow for more content in a tweet it will also clean up UI.
3. NYTimes.com paywall. It will go into effect and won’t totally bomb. It will be mostly adopted by consumers who have now grown more accustom to paying for online content like iPhone and iPad apps.
4. Foursquare will introduce a public follow option and privacy features that allows users (micro-celebs?) who don’t want their current location publicized to still use the app to share tips and recommendations about their favorite places.
7. Social media begins to seriously impact search.
Want to see what others are predicting? Check out these links:
Did you see Mark Zuckerberg on 60 Minutes squirm a little when asked if he was trying to “conquer the internet?” Zuck kind of deferred, but the answer was obvious. Yes, Facebook is taking over the internet, and they’re taking it from Google.
While it’s true that Google is more than just a search company, the Silicon Valley giant’s core business is ripe for change. Consider Colin Nagy’s piece in Adweek “Panning for Gold With Search Engines.” Nagy points out, rightly so, that search engines aren’t as affective as they used to be. Why? Read More…