Archive for December, 2010
No Comments 2011 Media Predictions
Media predictions, why not? Right? It’s that time of the year, so here’s a short list of what we hope to see in 2011. Of course with technology evolving so quickly, the only real guaranteed prediction we can make; something unforeseen and major will change the media landscape and the way content is shared.
1. Twitter Analytics: It will be clunky at first but marketers will rejoice. Finally.
2. Twitter Hyperlinks. Hyperlink functionality will be added to Twitter. Not only will this allow for more content in a tweet it will also clean up UI.
3. NYTimes.com paywall. It will go into effect and won’t totally bomb. It will be mostly adopted by consumers who have now grown more accustom to paying for online content like iPhone and iPad apps.
4. Foursquare will introduce a public follow option and privacy features that allows users (micro-celebs?) who don’t want their current location publicized to still use the app to share tips and recommendations about their favorite places.
5. Beyond the blog. We’ll see more brands build out full-blown media sites like www.Giltmanual.com the men’s style site backed by the super successful e-commerce retailer www.Gilt.com.
6. TV goes a la carte. Google TV, Boxee and Apple TV go mainstream, bringing searchable HD content to living rooms. Traditional cable companies suffer.
7. Social media begins to seriously impact search.
Want to see what others are predicting? Check out these links:
Happy Holidays
Cartoonist Paul Szep was born in Canada which accounts for the way he talks eh? He was a hockey player and worked in the steel mills which accounts for the way he thinks.
As the editorial cartoonist for The Boston Globe, Paul won 2 Pulitzer Prizes, 2 Sigma Delta Chi awards and many more accolades. Oh and he’s a friend of Common Sense.
The Future is Filtration, Not Search.
Did you see Mark Zuckerberg on 60 Minutes squirm a little when asked if he was trying to “conquer the internet?” Zuck kind of deferred, but the answer was obvious. Yes, Facebook is taking over the internet, and they’re taking it from Google.
While it’s true that Google is more than just a search company, the Silicon Valley giant’s core business is ripe for change. Consider Colin Nagy’s piece in Adweek “Panning for Gold With Search Engines.” Nagy points out, rightly so, that search engines aren’t as affective as they used to be. Why? Read More…
It’s World AIDS Day
