This year our partners at (RED) haven’t held back when it comes to using social media to raise awareness about World AIDS Day. The goal is simple: An AIDS free generation by 2015. We helped them spread and measure the impact of this message all around the world. You might have seen the video on
YouTube, received your
World AIDS Day Badge on Foursquare or seen your
favorite landmark light up (RED). Do you know how to create a trending topic on Twitter? We do. On World AIDS Day #turnred became a trending topic before midday. (RED) made over 1.5 Billion impressions on World AIDS Day across a plethora of new and traditional media channels – helping to spread the message that an AIDS free generation is possible by 2015. Head over to the (RED)
blog to find out more.
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