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Google Grant Tuesday: Adwords Is Just The Beginning

Posted by Cody Damon on 7/19/2011


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We have spent the last few weeks talking about getting the most out of your $10,000 monthly Google Adwords Grant. Did you know there are a host of other products that, as a non-profit, you are eligible for through the Google for Nonprofits (G4np) program? Here is a list of the tools available to 501(c)3 organizations:

Google Earth Outreach
  • Software grants for Pro and Premier versions of Google mapping products:
  • Google Earth Pro
  • Google SketchUp Pro
  • Maps API Premier
  • Did you know you already have access to the free versions of these tools to get you started?
YouTube Nonprofit Program
  • Premium branding capabilities and increased uploading capacity
  • The option to drive fundraising through a Google Checkout “Donate” button
  • Listing on the Nonprofit channels and the Nonprofit videos pages
  • Ability to add a Call-to-action overlay on your videos to drive campaigns
Google Apps for Nonprofit
  • Nonprofits with over 3,000 users receive a 40% discount on the standard Google Apps for Business pricing. Same great platform and service.
  • Nonprofits under 3,000 users receive Google Apps for free.
  • Gmail – Email with GB of storage per account, mail search tools and integrated chat.
  • Google Calendar – Coordinate meetings and manage resources with sharable calendars.
  • Google Docs – Create and share documents without managing attachments.
  • Email migration tools – Upgrade to Google Apps without losing existing email.
  • Extensibility APIs – Options available to integrate with existing IT systems or 3rd party solutions.
  • 24/7 customer support – Phone and email support are available for critical issues.
Google Checkout
  • Google Grants recipients are eligible to process donations for free through 2011.
  • Single login removes complicated processes driving away donations.
  • Google security on sensitive donor transactional information.
Google provides so many tools for free to everyone. Here are a few other ideas for nonprofits to get started using the already available tools.  

Reach more donors
Google Analytics  - Understand how people find and interact with information on your website.
Blogger  - Publish instantly and keep your supporters informed and engaged.
Trends  - Learn where your donors are searching.
Gadgets  - Drive traffic to your website and interact with your supporters.
Alerts  - Get email updates if your organization or cause is in the news.
News  - React and respond to news coverage of your cause directly on the Google News site.
 
Improve operations
Forms  - Collect information and easily create web-based surveys.
Custom search  - Create a customized search experience for your community.
Groups  - Communicate easily to staff or volunteers and encourage discussions among supporters.
Moderator  - Let your supporters decide which questions, suggestions or ideas interest them most.
Translate  - View web pages in other languages.
Open Data Kit  - Collect, aggregate and visualize your data.
 
Raise awareness
Fusion Tables  - Show your impact or add a custom map to your website.
Picasa  - Find, edit and share your photos of your work.
Google Places  - Help people find you on the map.
Subscribed links  - Create custom search results that users can add to their Google search pages.
 
Tools for your webmaster
Code  - Find developer tools, APIs and resources.
Website Optimizer  - Figure out the best landing pages to turn site visitors into donors.
Webmaster tools  - See how Google sees your site, troubleshoot errors, and increase traffic to your site.
Public Data Explorer  - Make large datasets easy to explore, visualize and communicate.

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