Guerrilla Marketing On Twitter Done Right
We get a lot of free stuff from our time in the Twitterverse. Be it gift cards, tickets, or products, there are always brands looking to extend their reach by offering a giveaway. Last week though the model got flipped on its head a little bit. I retweeted a post by the Boston Public Library about the latest and greatest thing to hit The Hub – food trucks. It was an image of a “Food Truck Only” parking spot. A few moments later @PretzelCrisps hit me up asking me if I wanted a snack. Umm… yea! I am a chronic muncher.
The next day Lisa Parady, the Field Marketing Rep, stopped by my office with enough treats for everyone. Actually, it was like 10 bags of Pretzel Crisps. We talked for a bit and Lisa spends her day using search.twitter.com locating conversations where people are talking about food or snacks or just about anywhere she can promote her brand. She then drops of her gift bag of goodies (as well as her energy) to the office quicker than you can retweet your excitement.
My big takeaway is that anything worth doing is worth doing right. Brands often try to dip their toes in social media marketing – looking to find evangelist that will spread their message. Lisa and Pretzel Crisps are creating brand evangelist. There probably aren’t a lot of people out their talking about Pretzel Crisps before this campaign, but you better believe there are a bunch of folks in Boston who are talking now. Great job!