How Much For That Website In The Window?

The news today that Newt Gingrich spent $800,000 on his campaign website brings back to mind the best advice I ever heard given on building a web site.

Talk to a lot of people and find someone you trust to help you build your site. From where I stand, given as the article linked above also points out, the fact that there are so many core basic tools and platforms available to anyone building a campaign site, I can’t possibly imagine how you could spend over $100,000 on a new site. $200,000 tops.

However, one of the challenges I have found here at Common Sense NMS is repairing the damage caused by gross over-billing by other groups and agencies; sheer greed or partial incompetence. But when you had to try and help a non-profit, for example, that was billed $1,500 for having Google Analytics hooked up to their site – a free tool that takes about 2 minutes to set up – it’s hard to build any sort of level of trust up.

Speaking of Google Analytics, there is a good example of where to spend money and where not to. In our experience collectively here, there simply is no better tool for measuring website traffic than Google Analtyics. It’s powered, maintained and supported by Google. And trust us, you will have to be a very big, very powerful group before the analytics offered by Google no longer suit your needs. However, time and time again, we see clients, even smaller non-profits spend precious money on site-tracking services, many of whom just don’t work. (One client we had saw their traffic drop 75% when Google Analytics was hooked up.)

But whether you’re building a major Presidential site or just trying to find out how many visitors you have, make sure you find an online partner that has your best interests at heart. Otherwise it can be a costly mistake, just ask Newt.

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