What We Do
Traditionally, agencies report to clients. Why? Because often the clients know as much if not more about the programs and plans than the agencies do. In our world, we partner with clients. We make sure we know everything we can about digital marketing, search and social media and then we work with our client-partners to achieve their marketing goals. Put it this way: We don’t know anything about ballet, but we know how to help San Francisco Ballet sell out performances and garner over 75,000 Facebook fans.
Not sure where to start? With our Virtually Everything program, we spend 30-45 days with you to understand ‘virtually everything’ about your current marketing practices, business goals and long term vision. We peel back the covers, roll up our sleeves and review and analyze all aspects of your digital channels (web, email, SEO, content, social & more) and then deliver a comprehensive set of findings for what’s been working, what needs improvement and how to prioritize and structure your digital efforts for success.
Digital Strategy & Campaign Development
We help brands develop comprehensive digital strategies from the inside-out. We help them understand their core strengths (or build them) and then layer in cost effective distribution channels that allow these brands to build, engage and convert a community of advocates online. With a strong foundation in place, we can help to execute and maintain the strategy, take on individual pieces (email management, campaign development, analytics, etc.) or successfully transition everything to your internal team. What it means in the end. Better brands. Better results
Social Media Development & Management
We’ve been creating, building and activating large social fan bases since the early days of social so we understand the importance of listening, responding to and engaging the social user. We build, manage, monitor and grow Facebook pages, Twitter profiles as well as audiences on YouTube, Linkedin and more (social apps, too). We get the deep mechanics of each platform – how it works, how it connects users, and what major changes mean. From monitoring and responding to user discussions to creating big campaign moments, we drive successful social engagement that is tied to your business or organization’s needs.
SEO, Search and Digital Media
Working with Cause-related organizations, we manage several Google Grant paid search programs. We build, manage, optimize, report and drive performance. While we manage these and other paid search programs, we have a strong preference in making sure an organization is also solidly established to capitalize on organic search engine traffic. Through our Search Engine Optimization (SEO) audits we thoroughly review website performance and present detailed findings to allow a brand to maximize and grow share of natural search. And of course, we develop and manage other forms of paid media too (Facebook Ads, CPA Networks, etc.).
Communication & Content Strategy
A core emphasis for us is helping clients generate the right content at the right time for the right people. We’re big believers in inbound marketing – creating content that attracts and pulls people in – essentially giving them value and good reason to visit. Not only does it foster stronger SEO through the generation of inbound links but it drives engagement.
Idea / Program Development
We’re curious people. So we love to think about and incubate new programs and business models that open up innovative and efficient opportunities. Wether it’s a new customer segmentation strategy, a product extension or developing a business plan to pitch for investment, we help size the market, build economic models, assess operations and logistics and recommend go-to-market strategies for those ideas that matter.
Measurement & Analysis
A critical step with any campaign or program we work on is framing the goals, metrics and expectations up front and then following through with concise and actionable insights and results. A core service is also the creation and ongoing delivery of a ‘dashboard’ of Key Performance Indicators (KPI’s) that often pulls together disparate sources of data across an organization (Web analytics, donation / purchase behavior, social engagement, media and more). Not a data dump, but an metrics you can act upon.
Online Crisis Management
Sometimes things go wrong. Sometimes a little wrong. Sometimes really wrong. We work with clients to help make sure the rough days don’t turn into disastrous ones. We know when to fight back and when to lay low. We have helped clients overcome product issues, international criticism, or deal with the occasional Facebook, Twitter or blog swarm. We’re all hands on deck. We’re on your side and we understand that the greatest benefit of the world we live in is that everyone now has a voice. Which, of course, means everyone has a voice.