Who We Are
What happens when you take senior marketing and strategic professionals who have worked on brands such as Reebok, Continental Airlines, Jack Daniel’s, Starwood Hotels, TGIFridays and then watch them lead on the forefront of new media, showing clients the way forward since 2006 on new media properties like Facebook, Twitter and more? You get Common Sense NMS. Strong traditional advertising and marketing experience. New media revolutionaries. Our digital marketing team has a manic focus on helping our client partners understand how to put the two together and maximize the opportunities to help grow sales, create communities of support and in some cases, change the world.
James Cannon Boyce, Founder
James has been at the forefront of the new media revolution since 1995 with the founding of Slingshot, one of the first and now the largest independent new media ad agency in the United States. At Slingshot, James helped create both the first html and the first java-enabled banner ad on the web, for Dell Computer and FleetBoston respectively. Other clients included the Brown Forman Brands such as Jack Daniel’s and Southern Comfort.
Following his yearlong experience as a Senior Advisor to his friend John Kerry in 2004, James increased his focus on helping progressive companies, causes and candidates maximize their new media success. After assisting with the planning and launch of The Huffington Post 2005, founded Common Sense NMS (New Media Strategies) in Boston to help progressive causes, companies and candidates maximize their new media opportunities. At the time, he wrote about the emerging “golden triangle” where the new media properties such as The Huffington Post needed content, and organizations could use this opportunity to message with traditional media gatekeepers.
At the beginning, Common Sense NMS was the third part of the triangle, connecting emerging media properties with strong content. Since its launched, James has led campaigns for clients such as Product (RED), NRDC, Veterans For America, The Justice Project, Human Rights First, The Rainforest Alliance and Stonyfield Farm.Currently James is directly involved in a number of these brands and is also working directly with Graydon Carter of Vanity Fair to recreate Vanity Fair as online brand and prepare Vanity Fair for a future without print. A proud graduate of Groton School and Duke University, James lives in Boston and travels often abroad with his two children, most recently spending August 2010 in Southern Africa with them.
Andrew Daley, Principal
Andrew has over 18 years of experience in marketing, partnership development and online product development and has held key positions at National Leisure Group (NLG), Starwood Hotels, and Reebok International. Most recently, Andrew was VP of Product Marketing at I’m in! where he led the development and launch of the imin.com website – a leading online group travel website (acquired by Punchbowl.com).
Prior to I’m in!, Andrew led the brand and digital marketing strategy for NLG’s top online cruise brands (CruisesOnly.com, Cruises.com) generating in excess of $225 million in annual cruise sales. At Starwood Hotels, he directed the online marketing for Starwood Hotel’s portfolio of brand websites, the Starwood Preferred Guest loyalty program as well as distribution marketing through 3rd party online partners such as Expedia and Travelocity. At Reebok, he was responsible for Licensed Apparel product line management where he developed and grew licensed apparel product lines with the NBA, NFL and MLB.Andrew also guided product development for 2 technology-based companies – Synxis (acquired by Sabre Holdings) and Tom Snyder Productions (acquired by Scholastic, Inc). He completed his graduate studies with an MA in Global Marketing from the European Institute of International Communications (Maastricht , The Netherlands).
Andrew is currently Principal at Common Sense NMS, and helps guide digital strategies for our partners such as (RED), Stonyfield Farm, Rainforest Alliance, Vanity Fair and others.
Cody Damon, Social Media Director
Cody holds a Masters in Global Communication from the American University of Paris. Cody has been intimately involved in the use of new media as a tool for democracy and advocacy. In 2009, he was was named a finalist in the AAFT International Festival of Cellphone Cinema in New Delhi.
He is also the co-inventer of the 2.go mobile marketing platform (patent pending). Cody also serves as a board-fellow for ArtCorps, a non-profit organization that uses the arts to advance social change initiatives in developing countries.
Reid Benson, Account Executive
Reid has three years of experience in digital marketing, project management and online product development. At Common Sense, he has consulted on digital strategy for Stonyfield Farm, Rainforest Alliance, San Francisco Ballet and Vanity Fair Magazine, among others. Before joining Common Sense in 2010, Reid was Project Lead at Backchannelmedia Inc., where he helped build an EBIF based interactive TV solution using an agile (scrum) development process.
Originally from Portland, OR, Reid has lived in Greece, Brazil and Italy. He graduated from Northeastern University with a degree in Organizational Communication Studies.
John Peabody, Account Executive
John has been working in media since graduating college in 2003. Before coming to Common Sense, he was as a writer and photographer at the startup Oyster.com. At ABC Radio, he helped cover the 2008 Presidential election. John earned a master’s in journalism from UC Berkeley and has a B.A. from the University of Colorado, Boulder.
At Common Sense, John specializes in social media and managing online ad campaigns. You can find him on Twitter @johnpeabody.
Jessica Campbell, Associate Account Executive
Jessica recently graduated from Northeastern University studying International Business and Marketing with a minor in Spanish. Originally from New York, she recently spent one year living in Spain studying and completing a 6 month internship at Warner Bros Espana in the Trade Marketing Department.She also brings knowledge of marketing and research from her prior experience at MFS Investment Management.
In addition to her studies, Jessica was the treasurer of the International Business Club and a member of the Northeastern University Marketing Association.