Who We Are

James Boyce, Founder

James has been at the forefront of the new media revolution since 1995 with the founding of Slingshot, one of the first and now largest independent new media ad agencies, in the United States. At Slingshot, James helped create both the first html and the first java-enabled banner ad on the web, for Dell Computer and FleetBoston respectively.

Following his yearlong experience as a Senior Advisor to John Kerry in 2004, James increased his focus on helping progressive companies, causes and candidates maximize their new media success.

As an original contributor to The Huffington Post, James has emerged as one of the top progressive bloggers in the country speaking at Netroots Nation and other conferences on the use of Social and New Media. In addition to serving as Governor Bill Richardson’s Senior New Media Consultant, James also appeared over 150 times on MSNBC during the last Presidential campaign as both a Democratic Strategist and New Media Expert.

James lives in Boston where he spends as much time as he can with his two children.

Andrew Daley, Principal

Andrew has more than 16 years of experience in marketing, business development and online product development. He has held key marketing positions at several premiere consumer brands (NLG, Starwood Hotels, Reebok International) and has led the development of several new online brands and services.

Max Bernstein, Principal

Formerly of The Huffington Post, Max is one of the principal components of Common Sense NMS and has worked on, among other clients, Governor Richardson’s Campaign, (RED), Climate Counts, Veterans For America and more.

Max is currently on leave from Common Sense to play lead guitar for Ke$ha, the chart-topping pop artist.

Nathan Havey, Political Director 

Nathan is an active participant in the movement for progressive social change on issues ranging from national security to creating a sustainable economy to women’s rights and empowerment. As a former congressional staffer, Nathan’s knowledge of Capitol Hill helps him to work for progressive goals inside and outside of Washington.

Nathan is originally from Denver, Colorado and graduated from the University of Northern Colorado with dual degrees in theatre (acting) and political science. Nathan also holds a Master of Public Policy from the George Washington University in Washington, DC. Nathan is a blogger at a number of national political and news websites including the Huffington Post.

Katherine Chambers, Account Director

Katherine has over ten years of marketing experience with a proven record of thought leadership and innovative thinking in her field. She maintains extensive experience in the hospitality industry and has feels privileged to have worked in both for and non-profit sectors.As Director of Online Marketing and Distribution for Starwood Hotels & Resorts Worldwide, Inc., Katherine conceptualized and launched a local web publishing platform which quickly became a company global standard. For this, she was awarded Best Technology Innovation by the COO. In 2006, Katherine was selected by Starwood’s CEO to lead GenNext which was composed of 50 high-potential directors who were cultivated to become the next generation of leaders within the company.

While serving as Director of Interactive Marketing for the Houston Zoo, Katherine led the planning and implementation of the new website and all communication strategies which was recognized as best practice in the non-profit sector including articles published in OnPhilanthropy.com and PR Quarterly.

Most recently, Katherine was the VP of US Marketing for HomeAway, Inc. based in Austin, Texas where she managed a team of 11 and led all traveler marketing planning and execution, including search engine marketing, email marketing and promotional development. This small start up boasts the largest collection of vacation rentals in the world and was awarded the largest U.S. venture stake for an internet company over the past eight years ($200million) in November 2008.

Katherine recently relocated to Houston full time to be with her husband and their new daughter (no more weekly commutes). She has a BA from the University of Virginia and in her spare time enjoys practicing and teaching yoga.

Cody Merritt, Social Media Director 

Cody holds a Masters in Global Communication from the American University of Paris. Cody has been intimately involved in the use of new media as a tool for democracy and advocacy. In 2009, he was was named a finalist in the AAFT International Festival of Cellphone Cinema in New Delhi. He is also the co-inventer of the 2.go mobile marketing platform (patent pending). Cody also serves as a board-fellow for ArtCorps, a non-profit organization that uses the arts to advance social change initiatives in developing countries.

Sarah Kidwell, Account Executive

Sarah Kidwell is a recent graduate of Boston University’s, School of Management. Before joining the Common Sense team, Sarah traveled with the Admissions staff at Boston University and worked as an intern in Advertising Sales at Conde Nast Publications. At Common Sense, Sarah works with such clients as (RED), Diamond Empowerment Fund, and Rush Philanthropic.

Alex Goldstone, Account Executive

Alex joined Common Sense in October 2009. Prior to joining the team, Alex managed the Annual Fund at the Houston Zoo where she surpassed her fundraising goals each year and was applauded for continued innovative thinking and leadership within her role. A Colorado native, Alex graduated with honors from the University of Colorado at Boulder with a BA in Psychology and is a member of Phi Beta Kappa. She has a particular interest in online marketing and evolving channels for clients, and is a fanatical blog enthusiast.

Greg Fulleman, Associate Director of Social Media

Greg Fulleman is a recent graduate of California State University, Northridge’s journalism department.  His knowledge of social media and networking helps build an online presence for Common Sense’s clients.

Liz Chapman, Assistant Account Executive

Graduating from Northeastern with a degree in Communication Studies in 2010, Liz has a strong interest in online communication and non-profit organizations. Recently, she ran in the Boston Marathon for Dana Farber helping the organization raise 4.3 million dollars in the event. She has previously interned at Upromise Investments supporting their business development, marketing and relationship management teams.

At Common Sense, Liz supports account executives mainly working on Rainforest Alliance and Product(RED). She also develops website analytics and Google Grant analysis and reporting on various campaigns.In her spare time Liz loves to play sports, as she previous played hockey at Northeastern University.

Jessica Campbell, Social Media Intern 

Jessica is now in her final semester at Northeastern University studying International Business and Marketing with a minor in Spanish. Originally from New York, she recently spent one year living in Spain studying and completing a 6 month internship at Warner Bros Espana in the Trade Marketing Department. She also brings knowledge of marketing and research from her prior experience at MFS Investment Management. In addition to her studies, Jessica is the treasurer of the International Business Club and a member of the Northeastern University Marketing Association.